What fools these mortals be! Let’s all stop for a second and remember where we’re coming from. Picture if you will a timber-industry forest . . . row after row of trees, and not just trees, but all the same species and often times trees that are essentially identical. That’s the landscape that existed 10 years ago, brought to you by Microsoft. Remember them? Small little company up someplace in the Pacific Northwest called Redmond I think. They’ve accounted for 85%-90% of the client-side OS marketshare for seemingly forever. Oh, and in that article link (published in 2000), an industry analyst said “the Mac OS continues to be a non-threatening element in the market.”
So why do I equate Microsoft with a monotonous, undifferentiated forest? Well, there’s the obvious dominance of the market, but also because, despite what they claim in every press release, they are the antithesis of innovation. Oh, they may purchase a company and/or technology once in awhile, and bring it out to the masses, but once that happens, it’s dullsville. The technology languishes. This isn’t because of some malevolent effort by the Microsoft suits — no, it’s just a function of the fact that Microsoft is essentially as old-school as IBM at this point. They’d love to innovate, but that market-share of installed tech is an albatross around their necks. By the time they’re able to integrate a new technology, they’ve reached a decision tree fork : option a) continue to expand use and integration of new technology or b) shoehorn in whatever newer technology that is out there and people are clamoring for. As far as I can tell, they always choose option b.
Why does all that matter when discussing Adobe/Apple/Google? Since the popularization of personal computing technology, there have always been only a handful of dominate players in terms of hardware and software, and very little balanced competition — usually you’ve got a dominant player, and one or two also-rans that help keep the antitrust folks from breaking someone up. You’ve got something like a close to 90-percent chance that, if you’re reading this on a computer, it’s got an Intel processor and is running some flavor of Windows. In ecological circles, you know what they call that? Monoculture. And it is invariably a sign of a weak,sick, or damaged ecosystem. There’s never really been any evenly matched competition on PCs in terms of hardware or software.[note: just to be clear, I’m not talking about sellers of PCs, e.g. Dell, HP, etc. — that doesn’t count as they’re all selling the same damn thing)
The lack of diversity and healthy competition shows — Windows for all of it’s iterations, is a dinosaur. To mix my metaphors, every new versionof Windows strikes me as just another layer of lipstick on the dinosaur. Great – they add the “Aero” interface to Vista and Windows 7, but can they bother to include something better than Notepad to edit text files? Of course not. They now support 64-bit, but can’t come up with a better file system than NTFS? You know how old NTFS is? 17 years! And the most recent version (used in XP, Vista and Windows 7!) is 9-years old!
Compare that to Mac OSX or Ubuntu – not only do those OSs manage to introduce major new features fairly regularly, but along the way, basic tools and services get improved as well.
So is Microsoft the enemy? No, and I ascribe no malice to them either. The enemy is, as Steve Jobs might say, software that is crap. And at the moment, Microsoft’s OS, web browser, and office suite are all crap. From antiquated technology to awkward interfaces and on to a lack of support for standards, Microsoft serves as the perfect negative-example of how to code software.
Which brings us back to our love triangle of Adobe/Apple/Google. I believe the paradigm of the 800-lb gorilla and everyone else we’ve been operating under for decades is about to change. And it shouldn’t be a question of who is more open and transparent, or who is more or less “evil” — the only things that matter should be: does the code work? is it elegant in design and function? does it fulfill a need? Other than that, there is no right or wrong. Now, that’s not to say that other personal preferences can’t come into play. You may only want to use open-source software, which is perfectly fine, but realize that is what works best for you may not be the “superior” choice for everyone else. You may only want to use technology X and never technology Y, but again, while that may work for you, it almost certainly doesn’t matter to most other people. What we often forget is that most users don’t care how something works, just as long as it does.
The lesson Microsoft should provide all of us is that a monoculture is bad. We need diversity in not only the hardware and software, but in approaches to coding the software, to sharing or selling it, and in how it is used. That will be the only way sustainable progress happens. Every time some blowhard pontificates on why some company’s product or service will bring about the end of the world, all they’re doing is displaying their backwards view. No company has that much control anymore – not even Microsoft. The computing world has gotten too big – too many devices, running too many different OSes, and too many different types of users and that’s a good thing.
So let Apple keep being Apple – Steve Jobs turned around a company headed to the trash heap of history and made it a dominate player in industries that didn’t even exist 10 years ago. They will never be as open as some want, but that’s what works for them and their users, and you can’t argue with that. They control the horizontal and the vertical, and that’s part of why the user experience on any Apple device is superior to almost every other competitor. No one is forcing anyone to use their stuff, so what’s with all the complaints?
And Adobe – don’t whine about Apple not accepting Flash for the iPhone. Flash is a crappy, klugey platform that I hope to see disappear within 5 years. It’s a clumsy tool that 95% of the time is used to create clumsy applications, it’s an accessibility nightmare, and your own tools to develop in it reflect all that perfectly. Oh, and considering your own history working with others developing software to work with your products, I’d not be complaining about Apple too loudly.
As for Google — are they a perfect company? No, and I don’t believe such a thing exists. But at the end of the day, they continue to push the borders of what we can do on the Internet and they genuinely seem interested in doing things in the most responsible manner possible. Do they probably need to focus on actually finishing and/or fixing things occasionally – hell yeah. And for all those worried that they’re going to be the next Microsoft – relax, there will never be another Microsoft – the technological and economic environments will never again sync up in such a way to create something on par with Microsoft.
In my ideal world, this would be the progression for any new service or technology. Google should create or develop it, Apple should then take it and make the interfaces functional and intuitive, and then Adobe can take on the maintenance,expansion, and support of it. Actually, in my ideal world, these three companies and all the others out there would do all of these steps well, but that has about much chance of happening as Microsoft delivering software that doesn’t make me start swearing.
Closing thought: Technodiversity? Should that be a term? If it isn’t, I think it should be. I believe in the future it will become as important a topic as biodiversity. Just as with the natural spaces, where biodiversity yields a healthier environment (more biomass, resistance to disease/pests, evolutionary progress), our cyberspace is dependent on technodiversity for dissemination of information, security, and further advances in technology.